# Generate Content That Sounds Like You Wrote It

Define your brand voice, terminology, and writing style once. Apply it to every piece of content you generate. Then [generate on-brand content](/content/product/content-creation/index.html) and [track how AI mentions your brand](/content/product/tracking/index.html).

- AI analyzes your existing content to capture your voice
- Set terms to always use and terms to avoid
- Define your target audience for tailored content
- Create multiple kits for different brands or clients
- Changes auto-save as you edit

## Main Brand Kit

### Acme Inc

- **Company:** Acme Inc  
- **Website:** acme.com  
- **Industry:** SaaS

### Voice & Tone

Professional but approachable. Direct and action-oriented.

### Writing Style Analyzed

"Uses short, punchy sentences. Prefers active voice. Opens with questions..."

## How It Works

### Set Up Once, Apply Everywhere

Define your brand identity, capture your writing style, and set terminology rules.

### Step 1: Define your brand identity

Start with the basics: company name, website, industry, and a description of your brand. This context helps AI generate content that represents you accurately.

- Company name and website URL  
- Industry and brand description  
- Mission statement and values

#### Brand Identity

- **Company Name:** Acme Inc  
- **Website URL:** acme.com  
- **Industry:** SaaS / Technology

### Writing Style Example

AI-analyzed from your content  
- **Source URL:** acme.com/blog/how-we-built-x  
- **Article Title:** "How We Built X in 30 Days"

"At Acme, we believe in shipping fast. That's why when our customers asked for feature X, we didn't wait around. Here's exactly how we built it..."

### AI Analysis

- Uses short, punchy sentences (avg. 12 words)  
- Prefers active voice over passive  
- Opens paragraphs with questions  
- Conversational, second-person address

### Step 2: Capture your writing style

Add a URL to your best existing content. Our AI scrapes and analyzes it to understand your writing patterns, not just keywords.

- Analyzes sentence structure and length  
- Detects active vs passive voice preference  
- Captures opening patterns and transitions  
- Style applied automatically to generated content

### Step 3: Set your terminology rules

Control the exact language used in your content. Add brand-specific phrases to use and competitor names or off-brand words to avoid.

#### Terminology Control

- **Terms to Use:** Acme Platform, AI-powered, our customers, seamless  
- **Terms to Avoid:** Competitor1, legacy, basic, simple

Generated content will:

- ✓ Include brand terms naturally  
- ✓ Avoid competitor mentions  
- ✓ Match your preferred vocabulary

## For Agencies

### Manage Multiple Brands

Create separate brand kits for each client or product line. Switch between them instantly during content creation. Perfect for [agency multi-client management](/content/solutions/agencies/index.html).

- Create unlimited brand kits (plan-dependent)  
- Set a default kit that auto-applies  
- Switch kits anytime during generation  
- Each kit has its own voice, terms, and audience

## Features

### Everything You Need for Brand Consistency

Define once, apply everywhere. Every piece of generated content matches your brand voice.

#### AI Style Analysis

Add a URL to your best content. Our AI analyzes tone, structure, and vocabulary to match your voice.

#### Brand Identity

Company name, industry, and mission woven naturally into every piece of generated content.

#### Terminology Control

Define terms to use and avoid. Keep competitor names out and brand language in.

#### Target Audience

Specify who you write for. AI adjusts tone, examples, and complexity to match.

#### Multiple Kits

Manage different brands or clients. Switch between kits during content creation.

#### Auto-Save

Changes save automatically as you edit. No manual saving required.

## Start Creating On-Brand Content

Set up your brand kit in minutes. Generate content that sounds exactly like you wrote it.