# From Unreachable Buyers to Predictable AI-Driven Inbound

How Vertex Towers turned AI search into a continuous inbound channel, reaching landowners who don't respond to traditional marketing.

+412%  
growth in AI-sourced website traffic  
27  
inbound inquiries referencing AI search  
6  
properties advanced to feasibility review  
3% → 18%  
AI search share of voice growth

### Company Overview

**Vertex Towers**  
**Telecommunications Infrastructure**  
**Team Size**  
Growing team  
**Website**  
vertextowers.com  
**Focus**  
Wireless infrastructure and tower development for landowners

### The Challenge

Vertex Towers serves one of the hardest buyers in B2B: landowners with viable sites for wireless infrastructure. This audience is difficult to reach because:

- They don't identify as 'telecom buyers'
- They're rarely in B2B databases
- Outbound channels perform poorly
- Many don't even know their property has value

> "Traditional demand generation models weren't built for this type of market."

### The Solution

Vertex partnered with outwrite.ai to turn AI search into a continuous inbound channel. Instead of a one-time content project, outwrite.ai helped Vertex:

- Continuously identify high-intent AI search queries in their category
- Publish new AI-optimized content on an ongoing basis
- Structure answers for LLM extraction and reuse
- Track AI search share of voice against competing tower companies
- Monitor where Vertex appears inside AI answers over time

### The Results (First 60 Days)

Traffic Growth (June 1 – Aug 12, 2025 vs May 2025)

- After  
- Before

AI TrafficInquiriesQualified Conv.PropertiesAI SoV0306090120

### Business Impact

+412%  
AI-sourced traffic growth  
27  
Inbound inquiries from AI search  
19  
Qualified landowner conversations  
6  
Properties advanced to review

> "We spent years trying to reach landowners through cold outreach and industry events. Within 60 days of working with outwrite.ai, we had qualified inbound leads coming to us — from people we never could have found through traditional channels. AI search didn't just add a new channel; it unlocked an entirely new audience."

Stephen Kelleher

CEO, Vertex Towers

### Key Takeaway

For companies with niche or offline buyers, AI search becomes a permanent growth channel. Vertex Towers didn't just get more traffic — they changed how buyers discovered them, creating predictable inbound from previously unreachable landowners.