From Unreachable Buyers to Predictable AI-Driven Inbound

How Vertex Towers turned AI search into a continuous inbound channel, reaching landowners who don't respond to traditional marketing.

+412%
growth in AI-sourced website traffic
27
inbound inquiries referencing AI search
6
properties advanced to feasibility review
3% → 18%
AI search share of voice growth

Company Overview

Vertex Towers
Telecommunications Infrastructure
Team Size
Growing team
Website
vertextowers.com
Focus
Wireless infrastructure and tower development for landowners

The Challenge

Vertex Towers serves one of the hardest buyers in B2B: landowners with viable sites for wireless infrastructure. This audience is difficult to reach because:

• They don't identify as 'telecom buyers'
• They're rarely in B2B databases
• Outbound channels perform poorly
• Many don't even know their property has value

"Traditional demand generation models weren't built for this type of market."

The Solution

Vertex partnered with outwrite.ai to turn AI search into a continuous inbound channel. Instead of a one-time content project, outwrite.ai helped Vertex:

• Continuously identify high-intent AI search queries in their category
• Publish new AI-optimized content on an ongoing basis
• Structure answers for LLM extraction and reuse
• Track AI search share of voice against competing tower companies
• Monitor where Vertex appears inside AI answers over time

The Results (First 60 Days)

Traffic Growth (June 1 – Aug 12, 2025 vs May 2025)

• After
• Before

AI TrafficInquiriesQualified Conv.PropertiesAI SoV0306090120

Business Impact

+412%
AI-sourced traffic growth
27
Inbound inquiries from AI search
19
Qualified landowner conversations
6
Properties advanced to review

"We spent years trying to reach landowners through cold outreach and industry events. Within 60 days of working with outwrite.ai, we had qualified inbound leads coming to us — from people we never could have found through traditional channels. AI search didn't just add a new channel; it unlocked an entirely new audience."

Stephen Kelleher

CEO, Vertex Towers

Key Takeaway

For companies with niche or offline buyers, AI search becomes a permanent growth channel. Vertex Towers didn't just get more traffic — they changed how buyers discovered them, creating predictable inbound from previously unreachable landowners.